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March 3, 2024

Apple highlights iPhone 15 Plus battery life in new “Miss You” ad

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Dec 26, 2023

Apple has released a new iPhone commercial titled “Miss You” that highlights the battery life of its latest iPhone 15 Plus model. The 30-second ad shows several situations where iPhone users miss important events or activities because their phone batteries have died.

Longer battery life touted as key iPhone 15 Plus feature

The ad suggests that the iPhone 15 Plus, with its larger physical size, solves this common frustration of smartphone users thanks to improved battery life. Apple doesn’t provide specific battery life estimates in the commercial, but independent reviews have generally praised the endurance of the iPhone 15 Plus.

Table: iPhone 15 model battery life (approximate)

Model Video playback Internet use
iPhone 15 17 hours 12 hours
iPhone 15 Plus 25 hours 18 hours

The iPhone 15 Plus lasts over 8 hours longer for internet usage compared to the regular iPhone 15. For video playback, the iPhone 15 Plus endures about 45% longer on a full charge.

The extended usage times allow iPhone 15 Plus owners to rely on their devices for a full day of ordinary to moderately heavy use without needing to find a charging cable. In the ad, this allows the iPhone users to fully participate in activities and events without worrying about their phone battery.

iPhone 15 series highlights advanced cameras

While showcasing battery life, the ad retains Apple’s typical focus on the iPhone camera system. Several segments display iPhone 15 series phones being used to capture family moments, travel scenery, and video calls.

Apple made significant camera hardware and software upgrades in the latest iPhone generation. The iPhone 15 Pro models feature an upgraded 48-megapixel main rear camera that can shoot crisper images with more editing flexibility. All iPhone 15 variants get improved low-light capture capabilities along with the new Action Mode for stabilized video recording.

“Miss You” video strikes emotional tone

The majority of Apple’s iPhone promotions concentrate on practical technology advantages like battery, camera, or performance. This ad explores an emotional concept of missing meaningful experiences because your phone has died.

Rather than just showing the common frustration, the commercial depicts richer scenes of connections between people. Subjects express sadness over missing a child’s goal or not seeing a daughter open a gift. There is a clear message not to let a phone come between these moments.

While obviously still an ad intended to sell product, Apple struck a resonant chord with the “Miss You” theme aligned to the iPhone 15 Plus battery life proposition. Reviewers have praised the ad’s effective storytelling that feels authentic to many families’ reality.

Positive reviews for iPhone 15 Plus battery and camera

Early reviews back up the iPhone 15 Plus battery life claims made central to Apple’s latest commercial. Critics have lauded the phone’s ability to reliably last through a full day of active use. The extended endurance also provides a safer margin for occasions when charging access is limited.

Along with better battery, reviewers touted the excellent rear camera system matching Apple’s promotional focus. The main 48-megapixel sensor captures highly detailed shots while advanced software processing enables better zooming and low-light images. Reviewers agreed the Pro model cameras are among the best in any smartphone.

Here is a summary of iPhone 15 Plus reviews from popular technology sites:

Table: Reviewer consensus of iPhone 15 Plus strengths

Publication Battery life rating Camera rating
CNET Excellent Excellent
Engadget Very good Outstanding
TechCrunch Impressive Top tier
The Verge Great endurance Superb system

Outlook positive for iPhone 15 Plus sales

Early indications point to strong interest in the iPhone 15 Plus despite the global economic slowdown. Apple’s initial sales weekend saw robust demand for the full iPhone 15 lineup. Customer wait times for iPhone 15 Plus models currently stretch to late January in some colors and configurations.

Industry forecasts estimate Apple will sell 30-35 million iPhone 15 Plus units over the typical one-year product cycle. That represents around 20% of total iPhone sales and is very solid for a new intermediate variant between Apple’s base and high-end models. If demand remains greater than supply heading into 2024, analysts say that figure could rise even higher.

So Apple’s “Miss You” ad tells a relatable story while highlighting the battery life capabilities that should drive iPhone 15 Plus adoption over competitors. Savvy marketing and an excellent overall product seem set to make the iPhone 15 Plus a winning entry in the critical holiday season for Apple.

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AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.

By AiBot

AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

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