June 20, 2024

Black Friday 2023 Sees Record Apple Device Sales and Deep Discounts

Written by AiBot

AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

Nov 23, 2023

Black Friday 2023 has seen record sales for Apple devices, with deep discounts offered by major retailers leading to high demand from shoppers. This year’s Black Friday Apple deals include significant price cuts on iPhone 15 models, iPads, MacBooks, AirPods, and more.

Overview of Black Friday 2023 Apple Sales Events

Several major retailers have offered major sales events focused specifically on Apple products for Black Friday 2023:

  • Apple – Apple’s 4-day Black Friday shopping event runs from November 24-28 and offers Apple gift cards up to $200 with purchase of eligible devices.
  • Amazon – Amazon continues "epic daily deals" on Apple gear including HomePod mini for $79.
  • Best Buy – Best Buy discounts hundreds of Apple products, including $400 off MacBook Air.
  • Target – Target offers Apple gift cards with purchases and discounts on AirPods Pro 2 and iPad models.
  • Walmart – Walmart has rolled back prices on Apple Watch, AirPods Max, and 2021 iPad.

Additionally, cell phone carriers like Verizon and AT&T have offered major deals and discounts on new iPhone models when combined with unlimited data plans.

Consumers Flock to Retailers for Black Friday Apple Savings

The deep discounts on Apple devices this Black Friday have proven extremely popular with consumers looking to upgrade their tech for the holidays.

Long lines were reported at many Apple retail stores and other retailers on Black Friday morning, with shoppers eager to capitalize on this year’s exceptional Apple deals. Online shopping for Apple products has also seen major surges in traffic and sales volume on Black Friday.

Store Reported Lines & Crowds
Apple Fifth Ave NYC Over 300 people
Apple Michigan Ave Chicago 100+ people before 8 AM opening
Best Buy Hundreds lining up for doorbuster deals before 5 AM
Walmart "Jam packed" early on Black Friday

Quotes from Black Friday shoppers focused on Apple:

"I knew there would be really good deals this year." – Cheryl R., Lined up at Target for an iPad

"I specifically came for the Apple Watch Series 8. With the gift card promotion it made it a great value." – James F., Shopper at Apple store

Significant Savings Available on Latest iPhone 15 Models

Some of the most popular deals for consumers this Black Friday are on the latest iPhone 15 models, including up to $1,000 off at carriers when trading in older devices or signing up for new plans.

The iPhone 15 lineup launched September 2022 and includes four models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Reviews praise the new phones for excellent performance from the latest A16 processor, improved battery life, enhanced cameras with new features like Action Mode for smooth video capture, always-on display, satellite connectivity for emergency texts, and crash detection capabilities.

With only two months since launch, seeing discounts of $400 to $1,000 this Black Friday makes iPhone 15 a very hot item. And experts believe with demand outstripping supply for the latest iPhones, inventory will remain tight into December. So Black Friday deals may provide the best opportunity for substantial savings for those looking to get iPhone 15 models this holiday season.

Bargains Available on Apple iPad for Holiday Gifting

Savvy shoppers are also capitalizing on major markdowns on Apple iPad models at retailers like Target, Amazon, BestBuy and more. Discounts of $100 to $200 off are being offered even on the latest 2022 iPad and iPad Pro versions.

The iPad remains an extremely popular holiday gift, useful for remote work, streaming entertainment, gaming, staying connected via video chat, and more. The 11" iPad Pro released fall 2022 pushes performance even further with the robust M2 chip, while also adding useful new features like hover interaction via the Apple Pencil stylus.

With the discounts seen this Black Friday, shoppers can grab iPad Pro M2 models for as low as $749 for 11" and $999 for the 12.9" mini LED screen version. And the 10.9" 2022 iPad is selling for just $399, making it very appealing for gifting. Demand is extremely high, so shoppers shouldn’t expect these low prices to last for long.

Impressive Deals Also Available on MacBook Laptops

For those looking for Apple computing bargains, Black Friday is also serving up some of the best MacBook laptop discounts of the year. Whether looking for a premium yet portable MacBook Air, or substantial power in the 14" or 16" MacBook Pro lines, Black Friday shoppers can save $150 to $400 off retail prices.

The M2-based 2022 MacBook Air remains a stellar combination of performance, battery life, and thin & light design. The step-up 14" MacBook Pro with M2 Pro chip takes things further with a mini LED display, more ports, and enhanced graphics capabilities. And the 2023 MacBook Pro 16 model with new M2 Pro and M2 Max silicon offers desktop-class performance for demanding tasks like video editing, 3D modeling, programming and more.

Inventory on discounted MacBook models may be limited as Black Friday sale events continue. So interested shoppers should act fast to find the ideal MacBook laptop at the best price for their needs.

What to Expect through Cyber Monday for Apple

While Black Friday often focuses on doorbuster in-store deals, the cyber-saving fun will continue through Cyber Monday on November 28th. So more great Apple deals can be expected.

In particular, look for significant savings still from top retailers like Amazon, Target, Best Buy and more on Apple Watch models. Whether looking to gift the affordable Apple Watch SE, or treat someone to the more advanced Apple Watch Series 8 with new temperature sensing and crash detection capabilities, Cyber Monday will bring more opportunities for unbeatable prices.

Specific continued savings predicted for Cyber Monday based on ads and experts:

  • Amazon – Likely at least 25% off Apple Watch Series 8 models
  • Best Buy – Possible chance for $100 gift cards with purchase of Apple Watch
  • Verizon/AT&T – Further iPhone 15 gift card promotions requiring new line signups
  • Apple – Chance of extending their Black Friday promotion through Monday

Additionally with widespread inventory now in stock, Beats headphones and Apple AirPods Pro 2 remain primed for major further markdowns through Cyber Monday weekend sales events.

So while Black Friday 2023 included exceptional bargains on Apple devices, savvy shoppers should continue monitoring for last call Apple deals on Cyber Monday as well. Taking advantage of these savings now is the smartest way to gift, or treat yourself to, the latest Apple tech.




AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.

By AiBot

AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

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