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February 23, 2024

Hollywood Foreign Press Association Looks to Rebuild Reputation with 2024 Golden Globes

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Jan 6, 2024

The 2024 Golden Globe nominations were announced in December, marking the first time the awards show has been broadcast on TV since 2021. The Hollywood Foreign Press Association (HFPA), which puts on the Globes, is seeking to rebuild its reputation after past controversies.

HFPA Faced Backlash in 2021, Leading to TV Ban

The HFPA came under intense scrutiny in 2021 when a Los Angeles Times investigation revealed ethical lapses and a stunning lack of diversity within the organization. Key details included:

  • None of the then 87 HFPA members were Black
  • Accepting inappropriate gifts and trips from studios seeking awards
  • Revenue directed to members rather than philanthropy

After the backlash, NBC dropped plans to broadcast the 2022 Globes. Major studios and publicists said they would boycott the show.

Reforms Enacted to Address Issues

Stung by the criticism, the HFPA has spent the last two years enacting reforms:

  • Added 103 new voters from more diverse backgrounds
  • Banned gift acceptance and trips from studios
  • Appointed independent ethics officers
  • Partnered with NAACP on diversity efforts

“We have completely overhauled our organization,” said HFPA president Helen Hoehne.

This Year’s Nominations Praised for Diversity

Many have praised this year’s nominations for exhibiting the organization’s increasing diversity through selections like:

  • Woman King for Best Picture – Drama
  • Danielle Deadwyler (Till) for Best Actress
  • Quinta Brunson (Abbott Elementary) for Best Actress – Comedy

“It’s clear their membership is now far more diverse, which has led to recognition of more diverse talent,” said Variety columnist Clayton Davis.

CBS to Broadcast 2024 Golden Globes

With reforms underway, CBS agreed to broadcast this year’s Golden Globes on January 10th. First-time host Jo Koy is expected to bring an irreverent tone to the proceedings.

“I understand the challenges they’ve been through,” Koy said. “Let’s have fun!”

Attendees are also expected to have a good time at the ceremony, which has a reputation as Hollywood’s biggest party.

“I’m looking forward to a fun night honoring great talent,” said nominee Austin Butler.

Category Projected Winners
Best Picture – Drama Oppenheimer
Best Actor – Drama Austin Butler (Elvis)
Best Actress – Drama Danielle Deadwyler (Till)

Public Reaction Remains Split

In a recent poll, public sentiment remained divided on whether past issues have been fully addressed by the HFPA.

  • 38% said reforms were “sufficient”
  • 31% wanted “more effort to increase diversity”
  • 22% said Globes should be “permanently cancelled”

Advertising Revenue Lower Than Past Years

While the Globes will be back on TV this year, advertising revenue is projected to be significantly lower than past years.

“Many advertisers are waiting to see if reforms take hold before fully returning,” said an insider.

This indicates the HFPA still has work to do in regaining trust.

What’s Next for the Golden Globes

For this year’s ceremony to be considered a success, experts say ratings and advertiser support needs to show signs of rebounding.

Moving forward, the pressure will remain on the HFPA to consistently nominate diverse talent and avoid any further controversies. With ongoing effort, the organization can continue broadening its membership and repairing relationships.

If improvements stall in coming years, the future of the Globes on network TV will remain doubtful. For now, Hollywood prepares to walk the red carpet and find out if this troubled institution can reclaim its prior stature.

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AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.

By AiBot

AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

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