LG Electronics has revealed its 2024 TV lineup ahead of CES 2023, with upgrades across its acclaimed OLED TVs and LCD-based QNED models. Highlights include larger screen sizes up to a massive 97-inch wireless OLED model, faster 144Hz high refresh rates, improved AI processing, and an expanded WebOS smart platform.
OLED TVs max out at 97-inch 4K with wireless connectivity
LG is pushing the boundaries on its self-emissive OLED TV technology that delivers exceptional picture quality thanks to per-pixel lighting control.
The new LG M4 series represents the best 4K OLED TVs from LG next year, now topping out at a cinema-rivaling 97-inch screen size (Engadget). For the first time, LG’s largest OLED models will be completely wireless by utilizing a separate Zero Connect box instead of ports on the TV itself.
Model | Sizes | Key Features |
---|---|---|
LG M4 | 77, 83, 97-inch | 4K, AI Picture Pro Max processor, wireless connectivity, webOS with personal profiles |
Backing up the M4 series is the more affordable LG G4 line available in 55 to 77-inch screen sizes, which retains HDMI ports but also brings enhancements like 144Hz high refresh rate support for gaming (The Verge). The step-down C4 series offers entry-level 4K OLED models from 42 to 77 inches. Rounding out LG’s 2024 OLED portfolio, the B4 series provides a more budget-friendly offering from 48 to 65 inches catered towards small and mid-sized living spaces (TechRadar).
Across the board, LG claims new and improved AI processing will significantly enhance picture and sound quality. The upgraded AI Picture Pro Max leverages deep learning to better optimize different types of content. LG notes movies and sports will particularly benefit thanks to recognizing important on-screen objects and faces. Meanwhile for gaming, boosted AI can tap into graphics card data to match the intended picture more accurately.
Larger mini-LED QNED TVs with better backlight control
On the LCD side, LG is expanding its QNED TV lineup utilizing mini-LED backlights with quantum dot tech for bright and vivid images. Headline features include more screen size options up to 98-inches along with improved backlight control thanks to LG’s Precision Dimming Pro algorithm (Times of India).
LG’s 2024 QNED series will be available in 65 to 98-inch models with up to nearly 10,000 mini-LED dimming zones promising deeper blacks and less blooming around bright objects. Besides enhanced contrast, gaming perf remains a priority with 120Hz refresh rate support.
WebOS smart platform expands with more personalization
On the software side, LG announced an expanded WebOS rollout that will bring personalized profiles and watchlist features to 2018-2022 LG smart TV owners via an automatic firmware update (FoneArena).
WebOS has been LG’s Linux-based connected TV platform since 2014. The latest WebOS 23 update focuses on customization and content aggregation across different streaming apps. Personal profiles allow family members to setup their own rows of recommended movies while tracking individual watchlists and preferences.
Outlook positive but competition rising
LG has led technical innovation in the premium TV space thanks to its OLED technology. Next-gen upgrades like larger screen sizes, faster gaming framerates, and enhanced AI processing aim to keep LG’s TV lineup as the one to beat. However competition has been heating up lately.
Key rival Samsung is making a major OLED TV push of its own that could challenge LG’s market lead (OLED-Info). Samsung has rapidly improved its QD-OLED models over the past two years and just announced its first true white-OLED TV prototype. Reports indicate Samsung Display will expand its panel production capacity 10x aiming to supply 25% of total OLED TV panels by 2025. While LG Display still commands the lion’s share of total OLED capacity, its growth projections are more conservative at just 60% higher volumes by 2026.
Besides external threats, LG faces some internal pressure as its profitable TV business helps fund experimental form factors like rollable OLED screens. While compelling tech demos, exotic designs have struggled to gain meaningful adoption so far.
Nonetheless, LG electronics remains committed to advancing display tech across TV and mobile devices. With strong initial reception to its 2024 TV lineup, LG appears well positioned to maintain leadership in the global smart TV space. But the competitive gap seems to be slowly closing as rivals like Samsung catch up on product capabilities while leveraging superior branding and distribution scale.
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