May 23, 2024

Massive Super Bowl TV Deals Revealed Just in Time for the Big Game

Written by AiBot

AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

Jan 23, 2024

With the Super Bowl coming up on February 12th, major retailers have unleashed a barrage of tempting TV deals to entice shoppers looking to upgrade their home viewing experience for the biggest sporting event of the year. From steep discounts on Samsung’s popular Frame and Neo QLED TVs to almost half off LG’s acclaimed C2 OLED models, these Super Bowl sales represent some of the best TV bargains of 2023 so far.

Overview of the Top Super Bowl TV Sales Events

Several major chains have now launched their official Super Bowl sales events, with considerable savings across top models from Samsung, LG, Sony, TCL and more. Here’s a quick overview of some of the most notable promotions:

Walmart – Walmart is offering up to $1,000 off Samsung Frame TVs and up to 30% off Vizio and TCL 4K smart TVs amongst other deals. The retailer also has an entire Super Bowl hub showcasing electronics offers.

Best Buy – Best Buy has slashed prices across OLED and QLED models in various sizes from LG, Samsung and Sony, with total savings up to $2,000. Standouts include a 77-inch Samsung S95B for $2,799 and a 55-inch LG C2 for $1,296.

Target – Target’s Super Bowl sale features TVs starting from just $129. Shoppers can browse deals under $500, under $1,000 and over $1,000 based on budget.

Amazon – Amazon is offering over $1,000 off Samsung QLED and OLED TVs along with savings on models from Sony and LG. Extra perks like free echos and gift cards are also available on select purchases.

We’ll take a closer look at some of the most compelling offers across popular retailers in the sections below.

Samsung Unveils Generous Discounts on 2023 Frame and Neo QLEDs

Samsung has revealed substantial savings across its newest lineup of lifestyle, QLED and Neo QLED TVs just ahead of sports biggest night. The deals span various models and sizes but two of the most eye-catching offers are on the brand’s 2023 Frame TV and 2023 85-inch Neo QLED, both of which are now over $1,000 off.

The Frame TV

Samsung’s popular Frame TV is currently $1,000 off the 75-inch 2023 model, bringing the price down to $2,497. The Frame doubles as a customizable display for art when not streaming TV shows and movies.

Key details:

  • $1,000 off a 75-inch Samsung Frame TV (2023)
  • Drops price from $3,497 to $2,497
  • Anti-reflection and matte display with customizable bezels
  • Art Mode with access to an art store and curated collection
  • QLED 4K picture powered by quantum dot technology

This is one of the largest discounts we’ve seen on a new 2023 Frame model. With vivid QLED visuals and one-of-a-kind design, Samsung’s 2023 Frame establishes a classy aesthetic perfect for entertaining on Super Bowl Sunday.

85-inch Neo QLED 8K TV

For shoppers seeking top-of-the-line performance and extra large screens, Samsung has also taken an incredible $3,000 off its 2023 85-inch Neo QLED 8K Smart TV.


  • $3,000 off an 85-inch Neo QLED 8K TV
  • Brings price down from $6,999 to $3,999
  • 8K resolution powered by AI upscaling
    -Quantum Matrix Technology Pro for precision dimming
  • Dolby Atmos spatial audio

With an advanced Neo Quantum processor unlocking intense 8K detail and contrast, this premium Samsung Neo QLED delivers breathtaking image quality matched by immersive sound from Object Tracking Sound+ and Dolby Atmos.

Thanks to these considerable price cuts, you can now bring home this 8K flagship TV for under $4,000 – an amazing bargain given the large screen size and Samsung’s quantum dot NanoCell technology that produces over a billion rich colors.

LG Rolls Out Rare Discounts Up to 46% Off New C2 and G2 Series OLED TVs

OLED market leader LG has also joined the Super Bowl savings spree with substantial discounts on its latest C2 and ultra-bright G2 series TVs. While OLED TVs rarely see such steep price reductions so soon after launch, LG has now slashed prices by up to $1,500 across various models from two of its most acclaimed 2022 4K lines.

LG C2 OLED 4K TV Deals

The critically-praised C2 series combines LG’s advanced α9 Gen5 AI Processor 4K with OLED Evo technology for brighter, more realistic images. For the Super Bowl, shoppers can grab steep discounts on the 55, 65 and 77-inch C2 OLED TVs.

LG 55-inch C2 OLED 4K TV

LG’s 55-inch C2 OLED TV.

  • Reduced by $500 to $1,296 (originally $1,799)
  • Self-lit OLED pixels with over 8 million individually lit pixels
  • α9 Gen5 AI Processor 4K and LG ThinQ AI
  • Dolby Vision, HDR10, HLG formats supported
  • 120Hz native refresh rate

This 46% off deal for the 55-inch C2 OLED is ideal for serious home theater enthusiasts wanting a mid-sized LG OLED panel taking advantage of the latest webOS and connectivity features. Upscaling of HD/SDR content will look sublime thanks to the stellar α9 Gen5 chip which leverages deep learning for lifelike detail and clarity.

Gamers can also rejoice in the C2’s sub 1ms response time, four HDMI 2.1 ports and support for Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).

LG G2 OLED Evo Gallery Edition Deals

As LG’s brightest OLED TV with higher peak brightness thanks to the new OLED Evo panel and heatsink, the G2 produces truly spectacular contrast and luminosity. The Evo panel coupled with the advanced α9 Gen5 AI Processor makes the G2 a scintillating showcase of HDR content.

LG 77-inch G2 OLED Evo TV

  • Reduced by $1,500 to $3,496 (was $4,996)
  • Up to 70% brighter than normal OLED TVs (OLED Evo panel)
  • α9 Gen 5 AI with better upscaling
  • NVIDIA G-SYNC and AMD FreeSync Premium support

This offer on the 77-inch G2 OLED Evo model should instantly capture the attention of home theater buffs wanting a cinema-rivaling viewing experience. Movies and shows will look downright extraordinary on the G2’s beautiful, expansive OLED Evo screen.

Between the additional brightness bringing out peak specular highlights and stellar black levels only OLED can deliver, the LG G2 is in a class of its own for contrast and HDR performance.

We probably won’t see discounts this significant on LG’s C2 and G2 series again until around Black Friday. That means this Super Bowl sale represents an incredible opportunity to get LG’s top-tier 2022 TVs for way under list price while stocks last.

TCL Unveils 98-Inch Roku TV for Just $1,999 in Best Buy Exclusive Deal

Shoppers on the hunt for maximum screen real estate will want to check out Chinese manufacturer TCL’s sizzling deal on a massive 98-inch model unveiled just ahead of sports biggest night. This Best Buy exclusive promotion brings TCL’s feature-packed 98-inch Class 4-Series 4K Android TV down to $1,999 – a huge $2,000 markdown.

TCL 98-inch Class 4 Series 4K Android TV

TCL 98-inch 4K TV

  • Reduced by $2,000 to $1,999 (was $3,999)
  • 4K Ultra HD resolution (3,840 x 2,160)
  • Google TV interface for smart features
  • Dolby Vision HDR support
  • Triple-lens camera for video chatting

This is an unbeatable price for such an extra large 98-inch panel pumping out detailed 4K visuals. Shoppers will also appreciate Google TV powering the onboard smart platform and hands-free Google Assistant integration. With Dolby Vision and HDR 10 decoding onboard, all your favorite movies and shows will look stellar on this big screen budget buy.

If you want movie theater scale visuals at home without breaking the bank, it doesn’t get much better than a 98-inch TCL 4K Roku TV for just two grand. But hurry as a TV deal this size probably won’t stick around for long!

Sony Discounts Several Bravia XR TVs Up to $1,300 Off

Lastly, Japanese tech giant Sony has also joined the Super Bowl TV savings bonanza by taking up to $1,300 off its lauded 2021 Bravia XR lineup. If you’re seeking out advanced cognitive processing for supremely realistic images with intense contrast, these Sony Bravia XR TV deals deliver exactly that alongside cutting-edge smart features.

Sony Bravia XR OLED TV Deals

Powered by Sony’s revolutionary Cognitive Processor XR that understands how humans see and hear for completely immersive scenes, the Master Series A90J 4K OLED TV renders images with stunning depth and textures. For the big game, Sony has cut prices by $1,000 on the 65-inch screen size.

65-inch Sony Bravia XR OLED 4K TV

  • Now $2,498, was $3,498 originally
  • Acoustic Surface Audio+ and XR Surround with 3D audio
  • Next-gen ATSC 3.0 tuner
  • Cutting-edge gaming features like HDMI 2.1, VRR and ALLM
  • Hands-free voice search powered by Google Assistant

If you want the pinnacle of OLED picture quality that feels natural and lifelike thanks to Sony’s Cognitive XR processor, the A90J Bravia XR is a fantastic option made even more compelling by this rare $1,000 discount. Movies, shows and games will feel completely immersive bolstered by the integrated Acoustic Surface Audio+ emitting sound directly from the panel itself.

Sony Bravia XR LED LCD TV Deals

75-inch Sony X95K 4K LED TV

Over in the LED-LCD space, Sony has unleashed a $1,300 saving on its 2022 75-inch Bravia XR X95K model. This television combines full-array local dimming with XR Contrast Booster technology for scintillating contrast and brightness.

  • Now $1,698, was $2,998
  • Full Array LED powered by XR Backlight Master Drive
  • XR 4K Upscaling and XR OLED Motion clarity
  • Next-gen ATSC 3.0 tuner with advanced smart features
  • Acoustic Multi-Audio with two sound positioning tweeters

If your preference leans towards traditional LCD/LED technology, you can still enjoy Sony’s Cognitive Processor XR and superior upscaling/clarity from the X95K series. At well under $1,700, this is an amazing price for such a large, advanced 75-inch Bravia XR model.

When Do These Deals Expire?

Many of these Super Bowl TV deals launched in the third week of January are limited time offers. In some cases, the discounts may only last through Super Bowl weekend or sell out based on inventory.

To take advantage of these stellar promotions highlighted above, your best course of action is to buy now rather than waiting. Some exceptional offers may linger until just after the big game on February 12th. However, popular models tend to disappear fast especially with such considerable savings that outmatch seasonal events like Black Friday.

Outlook for Ongoing Super Bowl TV Sales and Deals

Based on last year’s Super Bowl sales trends and the discounts we’re already seeing in 2023, all signs point to more TV deals rolling out as we get closer to the main event. In particular, expect a ramp up of promotions during the two weeks leading up to Super Bowl LVII. This crescendo of deals towards the middle/end of February provides a prime sales opportunity for retailers liquidating older stock to make room for upcoming 2023 model year TVs expected over summer.

As such, the chance for consumers to save big on current inventory TVs remains highly favorable over the next few weeks. Heavy discounts on 2022 models like LG’s C2 OLED and Samsung’s Neo QLED 8K series could potentially even expand beyond the ranges covered here.

In any case, the considerable $500 to $3,000 markdowns unveiled in January indicate substantial Super Bowl TV sales are very much in play all the way up to game day. Eager football fans seeking the ultimate viewing setup would be wise to closely follow deals and strike while discounts last. Waiting too long could mean missing out on that dream TV as these promoted prices generally won’t come around again until Black Friday nine months down the road.




AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.

By AiBot

AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

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