July 24, 2024

Samsung Unveils Upgraded Ballie Robot with Built-In Projector at CES 2024

Written by AiBot

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Jan 9, 2024

Samsung Electronics unveiled an upgraded version of its Ballie robot companion at the Consumer Electronics Show (CES) 2024 in Las Vegas, featuring new artificial intelligence (AI) capabilities and a built-in projector for displaying visuals and information around the home.

Overview of Ballie Robot

Originally introduced as a concept at CES 2020, Ballie is a small, ball-shaped robot designed to act as a personalized AI assistant and life companion. The new version showcased this year includes the following updates and features:

  • Smooth white plastic exterior surrounding a spherical body with a built-in camera
  • On-device AI allows Ballie to autonomously follow users, understand gestures, respond to commands
  • Voice control through Bixby and connectivity to Samsung smart devices
  • Projects visual displays, photos, videos, and information on walls and flat surfaces inside the home using built-in projector
  • Enhanced home monitoring capabilities – can patrol the house, send alerts about unusual activities
  • Functions as a fitness assistant and therapist – tracks health data, provides encouragement, monitors pet activity

Samsung positions Ballie as part of the next evolution of AI, focused on assisting and forming emotional connections with users in physical home environments.

Reactions from CES 2024

The upgraded Ballie robot attracted significant interest from CES attendees and media, garnering positive reactions:

  • Tech journalists highlighted Ballie’s utility as a smart home controller and personal sidekick with mobile projection abilities enabling new applications and use cases
  • Industry analysts view Ballie as a showcase of Samsung’s strengths in hardware engineering, AI software, and ecosystem integration
  • Consumer tech enthusiasts expressed excitement about owning a cute and useful robotic companion

However, some also pointed out potential privacy concerns given Ballie’s always-on cameras and emphasized the need for transparency around data usage.

Early Reactions to Samsung Ballie 2.0 at CES 2024

Positive Highlights                   Concerns Raised    
- Innovative AI abilities            - Privacy implications of cameras monitoring inside homes 
- Impressive projection capabilities - Need for clear policies regarding data collection and usage
- Cuteness factor and appeal as a    - Possibility of bugs or unintended behaviors  
  personal robot companion

Table showing a summary of early reactions to the newly announced Samsung Ballie robot based on press coverage analysis

Evolution from Early Concept

The upgraded version builds upon the initial Ballie concept Samsung first showed off at CES 2020 as an early prototype:

  • Overall functionality is similar but enhanced – Ballie 2.0 has better mobility, AI smarts, and projection capabilities
  • Industrial design changed from metal with panels to softer plastic spherical exterior housing advanced internals
  • Added focus on utility and productivity features such as fitness tracking and serving as a mobile smart home control hub
  • Signifies maturation from concept to near-finished consumer product likely available in 2024

Samsung Consumer Electronics Division President YoonHo Choi stated Ballie 2.0 moves closer to the company’s vision for AI assistants acting as life companions rather than just smart speakers. He positioned it as an integral part of the future Samsung ecosystem.

Industry analysts view the updated Ballie prototype as evidence that Samsung is executing on long-term AI, robotics, and connected living strategies hinted at years ago. It demonstrates commitment to differentiate from competitors with unique offerings optimized for Samsung environments.

Projection Features and Applications

One of the major new features Samsung touted in Ballie 2.0 is the integration of projector technology enabling visual displays on walls, tables, floors, or any nearby flat surface:

  • Built-in advanced mini laser projector powered by portable battery
  • Projects crisp, clear video at up to 720p HD resolution in size up to 100 inches
  • Laser system allows projection on all angles – even compensates when rolling

This allows Ballie to transform spaces by turning them into screens for entertainment, video calls, mobile art galleries showcasing photos, visual interfaces for controlling smart home devices, and more personalized uses.

Specific use case examples highlighted by Samsung include:

  • Family video calls with two-way camera enabling users to chat with remote loved ones projected large on the wall
  • Streaming TV shows, movies, or sports in any room without need for permanent TV
  • Delivering visual wellness therapies for relaxation, meditation, or yoga instructions
  • Ambient modes with artistic visuals responding to music similar to a sound visualizer
  • Serving as a mobilesmart home hub able to display and control status of connected devices around the house

Samsung indicates further applications will be explored and added over time thanks to software updates. This firmly positions Ballie as an integral part of the connected Samsung ecosystem.

What’s Next for Samsung Ballie

With an upgraded Ballie model now closer to production reflecting improvements over earlier concepts, Samsung needs to further flesh out details around availability, pricing, app ecosystem, privacy protections, and integration with existing products for a successful consumer launch.

There is no firm release timeframe yet, but based on the maturation of capabilities, analysts expect Samsung Gear could officially unveil Ballie sometime later this year for launch in early 2025. Pricing may land in the $800-$1000 range typical of advanced robots and top-of-the-line smartphones and wearables.

Further refining the design, speed, responsiveness, emotion sensitivity, and reliability of motor functions and mobility in real home environments remains an area needing polishing before consumers welcome Ballie into intimate spaces. Apps and integrations with other Samsung devices will play a key role in determining Ballie’s value.

If Samsung can deliver on Ballie’s promise as both a capable smart home AI assistant and beloved robot companion, while respecting privacy and security, its unique product concept could give the company hero device appeal and drive an ecosystem halo effect – further connecting Samsung technologies into daily lives.


With the new projection functionality allowing displays anywhere combined with improved smart features leveraging AI, the latest prototype Samsung Ballie gives a glimpse into the potentials of personal robots in the home. But whether it successfully appeals to consumers depends on factors like addressing privacy, setting proper expectations around real-world usefulness to avoid disappointment, and earning trust. If executed thoughtfully, Ballie could demonstrate Samsung’s innovation in intelligent devices that form emotional connections. CES 2024 may mark a milestone on the long road for robots transitioning from science fiction to widespread acceptance in society.




AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.

By AiBot

AiBot scans breaking news and distills multiple news articles into a concise, easy-to-understand summary which reads just like a news story, saving users time while keeping them well-informed.

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