LG Electronics has officially unveiled its 2024 lineup of premium OLED and LCD QNED TVs ahead of CES 2024. The new models feature upgraded picture quality driven by LG’s latest α (Alpha) AI processor, larger screen sizes up to a massive 98-inches, and advanced gaming optimizations.
OLEDs Gain Substantial Brightness and Contrast Improvements
Headlining LG’s OLED lineup for 2024 are the G4 and M4 series, successors to last year’s highly acclaimed G3 and M3 “OLED evo” models. Powered by the upgraded α9 AI Processor Gen 6, the new G4 and M4 OLEDs leverage enhanced object- and scene-based deep learning to optimize picture quality on a per-frame basis.
2024 LG OLED Key Improvements:
|Up to +10% peak brightness boost over G3, improved color accuracy, next-gen α9 Gen 6 AI processor
|Dolby Atmos built-in, 144Hz refresh rate for gaming, wireless TV connectivity
According to LG, the brighter G4 can hit up to 2000 nits peak brightness in Cinema HDR mode, a 10% boost over last year’s model that qualifies it for the “OLED evo” branding. The company has also expanded OLED panel production capacity to enable larger 83-inch and 97-inch screen size options.
Meanwhile, the M4 gains a smooth 144Hz refresh rate and ultra-low input lag for gaming, along with built-in Dolby Atmos speakers. An interesting addition is wireless TV connectivity, allowing video and audio transmission to the TV without the need for HDMI cables.
Massive 98-Inch Screens Headline Upgraded LCD Lineup
On the LCD front, LG is introducing larger screen sizes and improved local dimming for its QNED (Quantum Dot NanoCell) lineup. Using advanced Mini LED backlights with precision dimming zones, LG’s 2024 QNED models include an impressive 98-inch option.
2024 LG QNED Key Improvements:
|New massive 98-inch size, ultra-thin bezels
|Increased dimming zones for better contrast (Up to 2,500 zones)
|α9 Gen 6 AI Processor upgrades
With nearly 2,500 independent dimming zones, the 8K QNED96 promises richer blacks and improved blooming control compared to last year. The entire QNED lineup also gains LG’s upgraded α9 Gen 6 processor for enhanced upscaling and detail preservation.
LG webOS TV Platform Adds Personalization Features
Across all OLED and premium LCD televisions in LG’s 2024 lineup, the webOS smart TV platform is receiving a major update focused on personalization. Users can now create bespoke profiles with preferred services, viewing history, custom home screens, and tailored recommendations unique to each family member.
Parents can also take advantage of new child lock profiles to limit access to mature content. And a new “Time Machine” calendar feature lets users scroll back through the TV guide to play back programs that have already aired.
What This Means for the Premium TV Market
With substantial upgrades over last year’s models, LG’s 2024 OLED and LCD televisions are setting the pace for premium display innovation. The wider range of large-screen OLED options in particular makes the technology more accessible to a mainstream audience.
And the extreme 98-inch QNED TV demonstrates that LCD remains competitive with OLED on pure size – important for shoppers prioritizing screen real estate over viewing angle limitations.
Going head-to-head with rivals like Samsung, Sony and Panasonic, LG’s aggressive product strategy shows they aim to maintain leadership in the high-end TV space. As performance and sizes continue pushing boundaries, premium televisions emerge as an increasingly appealing living room centerpiece rather than just a commodity.
What Happens Next?
With LG’s cards revealed ahead of CES 2024, attention now turns to Samsung, Sony and others unveiling their response. All three major TV manufacturers are likely to showcase advanced Mini LED backlighting to rival OLED’s pure blacks, paired with larger screen sizes and gaming features.
Processing and software also remain battlegrounds, as more personalized and intuitive smart platforms could help differentiate. And with internet-connected TVs gaining influence as home media hubs, advances in operating systems and content partnerships carry ripple effects across the streaming media ecosystem.
As ever, the consumer is the ultimate winner – with LG’s sweeping 2024 TV lineup setting benchmarks for display quality and immersion that should continue driving innovation industry-wide. The stage is set for CES 2024 to host an epic Technological TV Showdown.
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